Solar power installations have been growing at an annual rate of 25-30%, making it one of the fastest-growing energy sectors in the world.
Overview
Solar Slice is dedicated to making renewable energy investments accessible to everyone. By offering a platform where users can purchase small, affordable slices of commercial solar farms, Solar Slice is breaking down barriers to entry in the green energy market.
The challange
Traditional renewable energy investments typically require significant upfront capital, making them inaccessible to many individuals. Additionally, the complexity and lack of transparency in these investments can be daunting and discouraging for potential investors.
Solution
Solar Slice provides an affordable, accessible platform that allows users to invest in small, real-time monitored portions of commercial solar farms, democratizing renewable energy investments. 🌞📱
My Role
Founding Product Designer
Year
2023
Industries
Energy
Effected
US B2C Market
Scope of work
Brand Identity, design concept, design handover
Over 2 million residential solar installations in the U.S.
Context
The design context for Solar Slice involved creating an intuitive and accessible platform that democratizes renewable energy investments. The goal was to develop a user-friendly mobile app that allows users to purchase affordable "slices" of commercial solar farms, track real-time performance and energy generation, and provide clear and transparent metrics that make the investment process simple and engaging for all users. The design needed to cater to both technical and non-technical users, ensuring that anyone can easily participate and benefit from renewable energy investments.
Solution
Solar Slice developed a mobile app that enables users to purchase affordable 50W slices of commercial solar farms. The app provides real-time performance tracking, transparent reporting on energy generation, and an accessible investment platform that lowers financial barriers and simplifies the renewable energy investment process for a broad audience.
Global solar investments reached $148.6 billion in 2020, with continued growth expected.
Mission
Solar Slice empowers users to make a positive environmental impact by investing in renewable energy, reducing carbon footprints, and promoting a greener planet.
Would you like to see entire case study?
Learnings
As a Product Designer and Design System Manager, this project allowed me to explore areas outside my usual scope, specifically in branding and identity design. I took on the challenge of creating an engaging, modern, and catchy brand that is now set to be tested in the US market.
Key takeaways
Market Differences: The US market differs significantly from the European market in terms of legacy systems and regulations.
Collaboration: I enjoyed collaborating with the customer, building on our previous successful project in 2016. I'm hopeful for another success this time.
Creativity in Branding: Embracing creativity and having fun with colors during the branding process can lead to more vibrant and appealing designs.